Website
Tips For Artists And Creative Types
A
Report
By Peter Holland
I wrote this report for Lisa, my very creative sister in New Zealand.
If you benefit from it too, then feel free to tell all your friends.
Before
we start - just a quick piece of general computer advice. Go to the
preferences
in your browser and clear the cookies (might be under
'options') - your
computer will thank you
for it. Do it now before you forget.
There
is a new era of the Internet dawning.
Some people call it Web 2.0.
Actually it has already dawned - the people are taking over from the
geeks.
MySpace, FaceBook, Bebo, YouTube etc etc. Many artists are
already using these Web 2.0 avenues to promote themselves. If
this is what you want to do, then this report is not for you.
Web
2.0 should be merely a tool that helps promote your online presence
This report helps you to think about how to properly develop a
commercial website that enhances your reputation without costing
the earth. There are many, many wrong ways of going about it.
Trust me,
in my enthusiasm to get a presence online I've experienced most of them!
Question to encourage your creative brain to think laterally:
Do
you want to showcase your art online, or do you want to use the Internet as
a creative medium to make a living from, which then helps to support
and showcase your art?
Both are cool options.
If all you want is an online vehicle to showcase your art, look to use the services of specialist artist web developers like BeautifulArtistWebsites.com or one of their competitors. Read their article: 'Tips For Creating An Artist Website That Sells'. The messgage here is that because you require a gallery of high quality images you need professional help.
However, there
are opportunities for a creative person with specialist interests to
make money online over and above a straighforward gallery showcase.
You need BAM (brains and motivation) and knowledge of the correct
process.
The correct process ALWAYS
INVOLVES THINKING ABOUT TRAFFIC GENERATION BEFORE YOU PAY ANYONE
ANYTHING. Having a pretty site that cost a fortune and then
promptly disappears forever is the staple diet of web developers.
Whatever way you decide to go, this report will help you focus and find your way around the sink
holes. Properly used this report will be a catalyst to action and
change your life for the better.
There are four main Don'ts when getting online:
- Don't Pay
a local web developer large sums of money for a pretty site that costs
a fortune but gets no free traffic, so is totally useless.
- Don't Use
crappy 'web-host' templates - they look bad and get no free traffic
- Don't Use an amateurish webmaster to produce web pages which look rubbish and make you look bad and
also get no free traffic.
- Don't Use a free web host and make a site that looks like a train wreck (full of ads you get no income from).
Getting
Online The Happy
Way.
There are two happy options:
Option 1: Do-It-Yourself Web mastering
OR
Option 2: Getting The Right Help
Broad principle first, followed by specific
instructions
First
option - the broad
principles:

"Page design and uploading is fine for the
average computer user"
This is all about learning some
'techie' basics and having a go yourself. It all needs time and
lots of determination - but nowadays not too much of a boffin head,
thankfully. Don't use this option if you want to showcase your
artwork online in the form of a gallery - you need professional help
(see above).
We start out as babies, but babies learn quickly.
You will take
responsibility for your own website design, domain
name and publishing. The fact you are in control will give better
results -
simply because, deep down, web designers care about their bottom line, not yours.
Trust me, I learned this the hard way.
You can
use free and easy to use programs to design and publish your
pages (but never use free web hosting services - more later).
There are
some
aspects of web publishing and traffic generation too complex for you to
tackle on your own, but page design and uploading is fine for the
average computer user.
Option
2: Getting The Right Help
Second
option - the broad principles
The second
alternative is to still be in control of traffic generation, writing , editing and
uploading the content, but getting a bit more hands on help in the
process.
Use this option if
you are, to a degree, technophobic or just
simply don't have the time to learn all the DIY skills. It will be
a bit more expensive for
you, but not too much - and certainly not as expensive as the web
developer
option.
I will review 3
top companies. None of these three are just glorified web hosts like
GoDaddy or Web.com.
These 3 companies all offer added value so check them out by clicking
on the links. You'll be
hit with strong sales pitches
(quite right too!) -
but don't let that put you off - If they weren't good I wouldn't give
them a mention.
go to option 2 - specific
instructions
First
Option - Specific Instructions
Learning some
techie basics and having a go yourself.
Techie
basics:
To get online yourself is not
rocket science, but does need some
concentrated effort. You need to get a domain name and web host.
Don't
use the
same company for both as this complicates life if you need to change
providers. However, ignore this if you are going for option 2 where all
this stuff is done for you (at a price).
DO NOT use a free hosting
service as you have no control over
the appearance of your site
or the ads that are running.
A domain name costs a few bucks per year and a commercial host costs a
few bucks per month. These two basics are not going to break the
bank.
Learning the details of how to generate traffic may be something
you have to pay extra for, in terms of a course or ebook or
software (more later).
Pause for
newbie questions:
Q. What is a domain name?
A. The name you are going to
call your site. e.g. figurines-sculpture.com (my site! - take a look , its
GOOD!)
********************
Q.
How do I get a name?
A.
You find a domain name 'registrar' who will allocate you a
name for a given period of time. Find a registrar either by
asking around, or googling (put in the words 'registrar forum' and read
comments from other web publishers) or otherwise read up on sites like
Chris Heng's www.thefreecountry.com
where there is a list of several leading registrars.
I
use ukreg.com
not
because I want .co.uk addresses (they do .com and all) but because they
were recommended and their site is user friendly.
********************
Q.
What is a web host?
A.
A company or individual who has a 'server'. A server is a
computer that lets other computers access its public files (i.e. your
web pages). All the servers in the world join together to make up the
great big melting pot we know as the world wide web (www). Ah,
isn't that sweet? In theory, you could get hold of the
software
& hardware to have your own server - but let's leave that to
the geeks, shall we?
Meantime find a host by doing the same as you did for registrars.
I
use betterwebspace.com - again because it was recommended. I can't
vouch for how brilliant they are, because I'd need to know all their
downtime stats and so forth (how often they go offline for maintenance
etc). What I can say is so far nothing has gone terribly wrong and
Keiron in their support team has been very patient; always answering my
stupid newbie questions within
5 minutes of my email.
Return to Techie basics:
So you have an idea of how to get a web host and a
domain name. You need to know how to design web pages.
Web pages have to be written in a code
called HTML. Luckily for us newbies there is now freely available
software that enables us non-programmers to write code without even
knowing we are writing it. Just some basic page layout skills is all we
need. Many people have microsoft HTML editor called 'Frontpage' in
their computer bundle.
Frontpage is a 'wysiwyg' editor. 'Wysiwyg'
is short for 'what you see is what you get'. In other words, you don't
have to write code to design a website, you just have to fiddle around
with an editor until you get used to how it works.
Frontpage is
available to buy if you don't have it but is quite expensive. However,
some very kind people have made very good free editors available to
download online. The one I use is NVU. Its shortcomings are uploading
photos and adsense code (google ads) to the web host,
so you have to have a FTP client to help you
out.
Pause
for newbie questions:
Q.
Help, now you're getting too technical - what is a FTP client?
A.
Its a very straightforward piece of software with a very stupid name
probably made up by a geek with a personality disorder. It simply
allows you to copy files (HTML & scripts etc) from your
computer to
the
web hosts server. The 'T' stands for transfer, the 'F' stands for file,
and the 'P' stands for protocol. Get the picture? Why the word 'client'
is used frankly my dear I don't know and I don't give a damn. Again,
you can download a very good free FTP client from the web - just google
it. I use Filezilla. It works fine.
Return to Techie basics:
By
the way, the people I
describe as 'kind' are making good free stuff
available for commercial rather than charitable reasons.
They are
boosting their sites search rankings by getting lots of one way inbound
links from other sites like this one (mutual links just don't cut it
for Google anymore) then placing sponsored google
ads (adsense) in prominent places. In this type of marketing everyone
wins. There's lots of priceless info online for free and
advertisers have interested people to show their wares to.
Luckily
for us Chris Heng of thefreecountry.com
is a specialist in this type of
marketing. He gives away great information and software in a bid to
get lots of free traffic.
Traffic is the key to your Internet success.
Without it you may as well be sitting in a flower pot all by yourself
and all this
learning will be a waste of time. (More of that later).
On the subject
of
NVU and Chris Heng - Chris has another site called thesitewizard.com
which is a fount of knowledge you should familiarize yourself
with.
I learned how to use NVU to set up my first website from
his
tutorial here. I suggest you do the same if you decide to follow option
1.
Killer
Tip:- Just a design tip before
you start. If you see a website you like the look
and feel of, it is not illegal or immoral to use a similar design
layout. To use the same graphics and photos would be both of the above.
To get the HTML code for the layout go to the top of the browser, go to
view, go to source code. Copy and paste the HTML code into NVU. You now
have a good head start on your design.
Traffic
Generation
Now onto the all important question of traffic generation. Without
traffic you could have spent a year designing the most wonderful site
but it will sit forlorn and lonely unless you tackle the subject of
traffic generation (which should have been the first thing you did).
This is a big subject. Whether going alone or seeking help you
are going to have to climb this mountain first and foremost. Anything
else is backwards. If you go to geek-meister Dr Andy
Williams site http://ezseonews.com
and
study the site, subscribe to the
free newsletter and work hard at it, you will learn the basics.
I need
to add at this point I am not getting paid for this referral, but you
might even want to buy some of his software such as 'SEO
Website Builder' ($147 USD). Here's what Dr Williams (who looks like a
quarter-back than a geek) says about what
he is trying to do:
|
About
http://ezseonews.com
ezSEO
News is a web site that tries to cut through the clutter of
information out there on how to build quality sites that the search
engines love. Anyone who is trying to learn this from scratch is
bombarded with a wealth of contradictory information from different
sources all claiming to be experts.
Read my unbiased reviews and get the
free weekly newsletter that can guide you through this minefield.
Please check back often - why not
bookmark our site. Oh, and if you have a product you want honestly
reviewed, drop me an e-mail.
Dr
Andy Williams
|
Summary
Of Option 1
Get a web host, a domain name, NVU, Filezilla and publish (upload your
website). Read Chris Heng's tutorials and articles. Boast to your
friends about how you don't need the services of a web developer or
free web host. Learn about how to generate traffic to your site - for
example from Andy Williams.
Cautionary note:
In order to be
successful at this method, you will need oodles of time, a bucketful of
determination as well as the ability to turn on a bit of a techie head
when required. Technophobes look at option 2, please!
Second
Option - Specific Instructions
Time
and tide waits for no man (G. Chaucer 1390)
Good company in a journey makes the way seem shorter (I. Walton 1676)
There
is a flaw in the master plan outlined in option 1 (Do-it-yourself webmastering).
Well two flaws
actually. One is time. You need time to learn the skills and implement
the plan singlehandedly.
Second, you are very alone.
Some people don't
have that much
time and don't like being alone. Its nice to have company sometimes.
So
we might need to go to plan 'B'. The trouble
with this second option is you
need to
be prepared to invest some money.
Not huge silly amounts like you would
pay to local web developer specialists (easily $5000 to $20,000 for a
medium
sized site). We are talking hundreds of dollars rather than thousands.
With plan 'A' there is minimal fiscal investment, but maximum
time and effort.
Normally we
have to pay for convenience, especially if we want to save
time and effort.
If you're broke its back to plan 'A'. If
you're
broke and also don't have much time to spare -
you just crashed and burned
before you started.
Its nice to have company sometimes
So
I am going to give you specific instructions on 3 companies filling
this newbie
niche. Don't forget, as I mentioned in the intro, if you just
want a good looking site to showcase your artwork, then look at
specialists like BeautifulArtistWebsites.com Be sure to compare their offering with the services of elance.com (see company no.2 below).
The three companies listed below, deal with helping creative people
branch out into ecommerce. I will discuss their respective merits
in a frank way (this is no sales pitch!).
Pause for newbie questions:
Q.What's a niche?
A.
A niche is a market segment
identified by a company who then supplies a product to solve a
particular problem
within that segment. Ideally you should be a niche marketer too -
identifying and solving a problem within your chosen niche. Its not
about you, its about them (read my ebook 'How To Make A Living
From Your Hobby - 7 Steps To Success For The
Daydream Believer'). I digress.
Back to plan 'B.' You are a person who wants to get your
creative energy online, and join the Web 2.0 generation (Web 2.0? -
google it). You don't want to be lumbered with a large web developer
fee and
a site that doesn't make money. You want to dip your toe in the water
but you want a serious site, not a rubbish one from a free web host
that uses crappy templates. You don't have too much time to spare and
you don't want to get too technical. You want action and you want it
now and you are prepared to invest a few hundred dollars (not a few
thousand) in the process. Oh and one more thing, you want a bit of
help, company, tips and moral support along the way.
My
list of 3 niche specialists are:
- Sitesell.com
- Elance.com
(developer services)
- SimpleMoneyMachines.com
Who
are Sitesell.com
How can they help me?
What do they charge?
Online
since 1997 (that's about 100 years in Internet terms), Sitesell
are a 'community' based organization who will guide you through all the
stages of setting up and profiting from your own website or
multiple sites. SiteSell
is the Company and SiteBuildIt is the tool kit.
They started
small in the 'cretaceous' period of the
world wide web and only use their own tools and software. The fact
they don't buy in 3rd party systems makes their prices more competitive
than some of their rivals. Where their service differs from a web
designer is firstly the
cost is less because
you are doing the work yourself (under
close guidance).
Secondly, no local web designer or fancy web host I ever
worked
with has been able to give clear marketing advice on how best to make
money online using the time honored tricks of the trade - Content,
Traffic, Pre-Sell and Monetize (CTPM).
In my
experience, local web
designers just
take your money and run, shrugging their shoulders when
your site makes no money and gets no traffic. What do they care,
they've been paid? If you mentioned CTPM
they would look at you
with a blank expression. Either they don't know how ecommerce works or
they don't feel as if its part of their job to share it with you. Maybe
I've just had bad experiences, but I am not the first to make this
observation.
I feel like a sap not to have
figured this one out
earlier, but I
suppose there's a steep learning curve on the Internet.
Basically
Sitesell offer exactly all the stuff you have read about in
option 1 (going it alone) - only they put it all into a self contained
package and give you a yearly price for one website. Offering a bundle
of software,
technical support and interactive forums, they are
essentially a community based around the work of founder Dr
Ken
Evoy. If you are loner at heart, you will not like this approach.
If
you prefer some back-up, you'll love it. Check out their sales pitch
here
(make sure you
take
the video tour as you'll learn something even if you don't join SBI).
The costs per year is currently $299 USD per website. They have
occasional special offers where you can get 2 sites for $399 USD. You
can try it for free for a month (you keep the domain name for free) or
try it for 2 months for $50.
Pause for newbie questions:
Q.Why is Sitesell any different
to any other fancy web hosting service I see online like GoDaddy.com or
Web.com?
A. As well as all the tools and the back-up, its simply the hands-on
help that enables your site to get high
rankings with the search engines. In a perverse way I hope people in my
niche don't read this report as I don't want the competition.
To
get the low down on whether Sitesell is value for money take the
time to read the thread of this
forum.
This thread is
a discussion between various people who have used Sitesell and what
their experiences have been.
Some people are very pro and, interestingly,
one person who had a bad experience and calls Sitesell a 'cult' gets a
severe telling off from the people who swear by it.
Are they
brainwashed cult members or just happy not to be out there
on their
own, like babes in the woods?
Cult or community? You decide. SiteSell
(SiteBuildIt SBI).
For my own web development plans, Sitesell is the perfect vehicle.
It's hard to describe how much I like SBI. Without
wanting
to sound like a fanatical cult member, I wish I'd found it years ago.
The one thing I could say as a negative is the teaching resources are
grouped into 10 modules - each named as days 1 - 10. By SBI's own admission
the modules take way longer than one day to complete. In my
case, day 7 (which is the module glibly
instructing
me to write 50 pages of original prime content) has been ongoing for 3
months already and I'm only on page 30. However, I am glad
to
see my first pages already at number 1 slot in some google searches and
have
up to 100 page views per day of free traffic (and I haven't started the
promotional module yet).
Part of the 'Tao' of SBI is the 'Tortoise' mind set. Remember
- the tortoise wins the race, not the hare!
| To
navigate to their web developer packages go to elance.com
home page, then go to right hand side of the page and under 'Elance
Packages', click on the link 'Fixed Price Packages'
then click on the
link inside the 'Websites'
box. |
Who are elance.com?
How can they help
me? What do they charge?
If you are an artist who just wants a website to promote and sell your
work online, I recommend using this option. Think carefully about
how you will get traffic to your website though (this single issue is
the reason most websites online are merely financial liabilities for
their owners - and NEVER pay their way).
The
idea here is that elance.com,
the 'find-a-freelancer' site, have figured
out that they could be a major player in the newbie-getting-online
niche. You need to go to their "Web Developer Packages" section (not their ordinary pages).
How it works is you first
tell them your website needs - by filling in a
questionnaire about your goals, website requirements, style preferences
and sites you like
etc.
Within 2 days you get 3 proposals from different web developers. You
pick the style you like the most and the respective designer will be
assigned to your project. Three days after selecting the proposal you
like, you receive up to 5 custom concepts for your website.
You choose
the concept you like most and the design concept you pick is the
starting point. They develop the website and revise it based on your
feedback. You see revisions in about 2 days. They give you up to 10
revisions.
Developer costs range between $395 USD for 1 page and $1495 for
11 - 20 pages. My first 'authority' site was well over 30
pages,
so would have been off the scale. If you go for this option, I suggest you write your own content as elance will charge an extra $70
USD per
page to write it for you.
Also, make sure you can go back in an edit your pages yourself.
Think about combining this option with option 1 and learn how to
publish your own pages in the web developers style once you have paid
for the first few pages.
Basically, Elance
use their position of power over the web developers to control and
manage them (like a buying agent) - making sure you get the best
possible
service for the money.
It is an excellent option for newbies who want a
fast and effective route to site building and have the budget to pay
for it.
In my view it gives you a better deal than using a local web
designer.
However, there is one major flaw that I can see. I have not used the
service myself, but I have researched it as an option. Maybe
I missed
it, and if so I'll stand corrected, but nowhere in the information did
I see
any reference to content building around targeted keywords (the
'C' and 'T' from CTPM).
If you are looking to use Elance
Developer Services make sure you have this area covered
before you do
anything or pay out any money. Read Andy
Williams web pages and free
newsletters to find out more about this subject (or watch the SBI
videos).
Its no good having a wonderful site if you have not set it up
to target the appropriate niche properly. Even if elance do cover this
area in
the process, its a flaw in their sales pitch not to make it
abundantly obvious. Apart from this omission, it looks like a very good
option which I would seriously consider.
| To
navigate to their web developer packages go to elance.com
home page, then go to right hand side of the page and under 'Elance
Packages', click on the link 'Fixed Price Packages'
then click on the
link inside the 'Websites'
box. |
The
dawn of the age of the Infopreneur
It
may seem not to be the case as you are reading this section, but I am a
fan
of simplemoneymachines.com / smartmoneywebsites.com
and their founder Wayne Van Dyke. I think
the actual product is a wonderful bit of kit, but the business model
Wayne teaches is seriously flawed (for newbies). However, Wayne has a
different view. Here's what he says:
Selling third party products, as
an affiliate, is BY FAR, the FASTEST and EASIEST way to make money
online.
|
Launched about a year ago now, this product is a niche within a niche.
It sets out to give newbies all the stuff they need to publish single
page affiliate pre-sell pages (in other words become an infopreneur).
Pause for newbie questions:
Q.
What's an infopreneur?
A.
In this context an infopreneur is someone who, rather
than taking the time and trouble to build authority sites and creating
their own set of products to sell, they go into business just like
the bookshop owner, selling other peoples' stuff, only digital
products. Sounds good in theory, right? Wayne
insists that newbies can be trained to select digital information
products (like ebooks) from a broker like Clickbank.com,
devise a single page pre-sell web page to promote the product, and get
traffic to the pre-sell page
either by
paying for pay per click advertising
(ppc) from
search engines or organizing free traffic somehow.
Q.What's
an affiliate and what
is a pre-sell page?
A.
An affiliate is a web publisher who earns a commission from
recommending or publicizing someone elses product or service. A
pre-sell page is a specifically designed page to 'warm up' a targeted
visitor. Pre-sell is the 'P' in CTPM and would be no different
to going into a bookshop and being enticed into buying by the displays
and ambiance inside (after all the bookshop didn't
write the book - its someone elses baby).
I
tried it and only managed to lose money and waste my time. Infopreneur
I am not! I have to swallow that medicine. I had fun
doing it though.
For me, the skills you need to be successful in this
field are massive - too massive for me. There are a lot of people
sucked into this affiliate world thinking of the get-rich-quick
potential.
There is NOT any get-rich-quick potential but there
certainly is get-poor-quick
potential.
Nine out of ten affiliate campaigns devised by experienced and clever
infopreneur marketers fail using this business model.
That's
the point.
Nine
out of ten failures mean one in ten can succeed. The
one successful campaign means passive
income on auto-pilot for the foreseeable
future with no further input required. So if you can master the skills
and can live with a 1 in 10 success rate you're cookin'.
The
idea is to generate
multiple passive income streams based on the various niche areas you
are interested in. As I say, good in theory, but if it was easy
everyone would be
doing it. I ran out of patience with this business model -
couldn't accept the failure rate (it
broke my perfectionist heart to see one after another of my carefully
crafted campaigns fail).
I
even bought the affiliates guide book Project
Xas
recommended by Wayne
which also didn't work for me (it didn't come free in the SMM pack in
those days). I really got to see the truth of how complex
this
business model really is when I read a report from super affiliate
Andre
Chaperon.
This guy is one of the best in the business he wrote a report taking
you through
the complete process of how to launch an affiliate campaign from start
to finish with all the details and all the tricks of the trade.
This material was free, but unfortunately he took it off-line to
re-package it as a product to sell. If you are keen on this area
and want a summary of his techniques, just contact me here
It
seems to me you would have to dedicate your life to learning the
process and my question was:- 'Are the end results worth it?'.
I wasn't smart enough to figure out a way to use this beautifully
designed SMM product. Maybe I was missing something or not following
instructions carefully enough (probably both). However, I had a lot of
fun using it and learned
lots as I lost money.
I don't go to the casino or bet on the horses, so
I don't begrudge myself the year of fun I had. Maybe I'll try
again one day when I'm a big boy. I still like the product despite my
abject failure to make it pay.
Simple
Money Machines is
available in a starter 5 pak
configuration and includes a free copy of Project
X. It costs $377 for
a year. SMM can be test driven for two weeks for $1.00. See
how
infopreneurship appeals to you!
You can see Wayne's sales pitch here.
Conclusion
Website
tips for artists and creative types:

Your
solution to getting your creative ideas online depends on which
creative type you are.
If you just want a gallery showcase go here
If you want to a create a larger online presence and are a loner who is
intelligent,
determined,
has patience, a will to win, little money and lots of time,
you can do it yourself on a shoestring budget (see option 1).
If you
have $299 UDS and need a bit more help, especially in the traffic
generation area, you will thrive with Sitesell.com.
If you
have a bit more cash, a bit less time and want to farm out more of the
grind, go to Elance.com
developer services (but make sure you don't end
up
with a fancy site with no traffic (a classic 'developer' dead-end).
If
becoming an infopreneur is your creative 'thing' then take the Simple
Money Machines
free trial for a couple of weeks to play around with the
idea, but be warned, its not as easy as the sales pitch makes out.
Hopefully this report has been informative and fun at the same time and
you can now see some light at the end of the tunnel. Thanks to my
sister Lisa for coming over from New Zealand to prompt me to complete
this report and thanks to little Mia for being a poser.
Bibliography
and links for further reading:
How
ebay can be a free traffic source - Jim
Cockrum
How to be an Internet hermit and parakeet lover - Barbara
Ling
How to set up search engine loving sites - Andy Williams
How to have fun whilst losing money - Wayne
Van Dyke
How to build a monetized website with the least expenditure - Ken Evoy
How to corral web designers into submission - Elance.com
How to find out exactly how expensive a fancy web host can be - Web.com
|